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COVID-19 has hit Canadian charities where it hurts

THE BIG STORY | posted Tuesday, Dec 8th, 2020

In today’s Big Story podcast, this is the time of year when Canadians traditionally up their giving. But a lot of that tends to happen in person. This year, Covid-19 has made that tough. And the big picture isn’t much better: In a year of economic hardship, fewer Canadians have money to spare for charity, and more Canadians than usual need the help these organizations provide.

How has the pandemic hit charities? What have they done to adjust to “these unprecedented times”? And how can Canadians who do have the means get their money where it needs to be for the holidays?

GUEST: Bruce MacDonald, President and CEO of Imagine Canada

You can subscribe to The Big Story podcast on Apple PodcastsGoogle and Spotify.

You can also find it at thebigstorypodcast.ca.


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